Fez’s souks are exciting but can feel overwhelming. This experience helps you understand how the markets are organized—by trade, material, and neighborhood—and how locals buy daily essentials as well as craft goods. You’ll learn practical bargaining etiquette, quality indicators, and how to avoid common tourist traps. The goal is confidence and cultural insight, whether you want to shop or simply explore. Your guide can focus on specific interests (spices, textiles, lamps, ceramics, leather goods, etc.).